The variety of wares makes Razzle Dazzle a great place to browse.
The variety of wares makes Razzle Dazzle a great place to browse. (Photo by Andy Holzman)
Linda and Don Berman had planned to open a bakery until they realized their love for pastries was more about appearance and less about taste. So they stocked the shelves with faux confections, tucked in vintage collectibles and unique novelties and opened Razzle Dazzle, a gift boutique like no other. "I think candies and cakes have been an inspiration for design for a long time," says Linda Berman, a branding consultant. "They are an inspiration for the store." The 3-year-old shop has attracted a following among shoppers drawn in by the porcelain chocolate cakes and glittery cupcake ornaments. An exquisite centerpieces featuring "the Queen of Confectionary Delights" rules over a collection of miniature sweets and glazed faux fruit.
The Queen of Confectionary Delights creates a whimsical centerpiece.
The Queen of Confectionary Delights creates a whimsical centerpiece. (Photo by Andy Holzman)
There are other serendipitous items to be found in every corner, such as an Alice In Wonderland clock, a set of super-hero notebooks and wonderous vintage toys. A glass cake dome envelopes a sentimental still life of Paris, with a miniature Eiffel Tower and a dancer from the Follies Bergere. "Our line reflects romance," Berman says. "There's very precious little of that."

Razzle Dazzle,
12154 Ventura Place,
Studio City; 818/980-0180;
shoprazzledazzle.com


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